The penetration of pizza on menus has grown over the years, but predicted to stabilize over the next two years, maintaining a presence on more than one-third of foodservice establishments.
Learn more about changes in penetration across commercial and non-commercial segments in this detailed report.
Pizza Penetration by Segments
MENU TRENDS REPORT: PIZZA
A report from Technomic Ignite Menu
6%
Decreased
Significantly
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20%
Increased Significantly
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Report
How’s pizza trending on menus? These insights show how foodservice and restaurant operators are showcasing pizza in their LTO (Limited-Time Offer) programs.
Top Rated Limited-Time Offers with Pizza
Key Findings
35.3%
35%
Increased slightly
29%
Remained Flat
increase in Bourbon Barbecue Sauce, the fastest-growing pizza ingredient
Pizza:
A Menu Staple and Canvas for
Creativity in Ingredient
and Sauce Pairing
43%
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10%
Decreased Slightly
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Craveability
58% of potential purchasers would likely or very likely crave
The Gilded Calabrian Pizza
NoRTH Italia
Calabrian sausage, ‘nduja, crispy shallots, provolone and pecorino toscano.
Uniqueness
72% of potential purchasers likely or very likely find this unique
Bacon Brussel Pie
&pizza
A masterclass in sweet and savory. Charred roasted Brussels sprouts meet the crunch of bacon and the sweetness of grilled onion. Baked with shredded mozzarella cheese and savory parm-romano sauce, then topped with a fig balsamic drizzle.
Draw
38% of potential purchasers are likely or very likely to visit
The Steakhouse Pizza
Mellow Mushroom
This pizza starts with an olive oil and garlic base and is topped with all-natural grilled ribeye steak, roasted shiitake, button and portobello mushrooms, creamy mozzarella, caramelized onions, tangy peppers, chives and a garlic aioli drizzle.
Purchase Intent
56% of consumers are likely or very likely to purchase
Stuffed Crazy Crust Cheese Pizza
Little Caesars
Large round cheese pizza with a stuffed crust brushed with our signature Crazy Crust, a buttery-flavored garlic spread sprinkled with Parmesan.