On-Target Strategies for Off-Premises Sales

Market Leader Report

What are your goals for your channel mix for delivery?

December 2025

15% I'm not sure

A slight majority of restaurant leaders who use third-party delivery services are trying to shift their customers to their direct online-ordering channels.

Get the Full Report

Restaurant leaders have many factors to measure, in order to manage increasingly complex platforms and practices for growing their sales for carryout, catering and delivery. Their primary concern appears to be filling the top of their sales funnel with as many incremental visits as they can find across digital-ordering channels, including not only their own but also third-party marketplaces.

Operators Evaluate More Than Just the Bottom Line

Key Findings

Are Your Off-Premises Strategies On-Trend?

On-Target Strategies for Off-Premises Sales

53%

Access the Insights for Free

Get Your Free Report

Nearly half of all operators say new customer acquisition is a top priority of their off-premises strategy.

45%

Strategic Partner:

Learn More

Olo is a leading restaurant technology provider with ordering, payment, catering and guest engagement solutions. Over 700 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, creating a world where every restaurant guest feels like a regular.

Get the Latest Insights

Opportunities for growth exist across most off-premises platforms, but currently, the ordering channels attracting the most investment are also the ones used by most operators already. More than half of survey respondents said they would devote some of their capital expenditures toward catering, traditional carryout, and third-party delivery strategies, likely because these initiatives produce the bulk of operators’ off-premises revenues. Nation’s Restaurant News and Restaurant Business surveyed nearly 450 foodservice leaders to gauge where they’re spending their money to bolster off-premises programs.

Catering to Consumers’ Demand for Convenience

Insights Report

32% Maintain our 1st-party / 3rd-party split

53% Shift customers to direct channels

Which metrics are most important for measuring the success of your off-premises programs?

An Industry Study of Nearly 450 Foodservice Leaders

Learn More

For 139 years, The Coca-Cola Company has kept our beverages within an arm’s reach of desire. Today, alongside our restaurant partners, we’re accelerating a digital-first hospitality future, turning crave worthy into clickable, creating shoppable, personalized, profitable experiences across dine-in, drive-thru and delivery. To keep our beverages within a click's reach of desire, however the future demands.

Sponsor: