NRN - The Data-Driven Restaurant

Market leader report

A Nation’s Restaurant News Intelligence study of nearly 400 restaurant operators reveals how restaurants leverage customer and transaction data to drive growth

22% Probably Not

Does your restaurant optimize the customer data it collects?

December 2023

25% Definitely

of restaurant operators said they definitely or probably are using guest data effectively. But for another 3 in 10, data usage remains a missed opportunity.

A third of respondents rate their firm’s client facing technology very positively (top-two box). Next Generation advisors are slightly more positive about their client facing technology are Established advisors.

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Fourth offers a fully-integrated, complete back-office platform that covers workforce management, purchase to pay, inventory management, recipe and menu advanced analytics. The platform is built solely to meet the distinct and complex requirements of the hospitality sector.

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Turning raw numbers into actionable information isn’t always easy. In fact, operators cited a host of potential speed bumps on the road to becoming a data-driven business, including limited budgets, unskilled staff, lack of integration between systems, and poor data quality. Heavy adoption of digital ordering and payment tools has given limited-service brands an edge in terms of data collection, but when it comes to putting data to use, operators in every segment face similar challenges.

Top Obstacles to Data Optimization

Key Findings

17% Possibly

Learn how to leverage customer and transaction data to drive growth.

The Data-Driven Restaurant

55%

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Only 20% of respondents say they spend less than 8 hours.

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A full 30% of respondents dedicate 8 to 16 hours.

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50% of respondents said they allocate more than 16 hours, or two full workdays.

7% No

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The rapid adoption of digital tools at restaurants has put more data at operators’ fingertips than ever before. There’s just one problem: Many operators struggle with how to use it. Moving from capturing any data, to capturing the right data, to actually integrating it into strategy can be a steep learning curve. But for those who cultivate a deeper understanding of their customers, their employees and their operations, the potential for growth is huge. Find out what metrics restaurant operators are tracking and how they’re using that data to fine-tune menus, empower staff, and cultivate lasting loyalty from their best guests. Nation’s Restaurant News Intelligence investigated the data strategies and investment plans of nearly 400 restaurant operators, spanning every style of service and every size of brand. Download the full report to see how your data strategies stack up.

Turning Data into Knowledge

Insights Report

restaurant operators say the data they collect is poor or unusable.

3 in 10

Olo is a leading open SaaS platform for restaurants that enables hospitality at every guest touchpoint. Over 600 restaurant brands trust Olo to grow their sales, do more with less, and make every guest feel like a regular

PAR Technology Corporation’s resilient platform and comprehensive portfolio of software, hardware and professional services help passionate restaurant brands work smarter and build lasting guest relationships that drive ROI.

Axial Shift is a restaurant operations software provider that is revolutionizing the restaurant industry by creating gamified incentives that empower and engage frontline managers and staff, while providing actionable insights through real-time data from POS systems. Axial Shift is ideal for restaurants of all sizes, from independent single units to large chains.

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30% Probably

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Thanx is the #1 loyalty and guest engagement platform to grow restaurant customer lifetime value in the digital era — without relying on expensive discounts.