Industry Insights
Do companies with a dedicated packaging strategy for ecommerce enjoy a competitive advantage?
November 2025
27%
Maybe
of companies believe a dedicated packaging strategy for ecommerce is "very important" or "critical" to success in 2025, increasing to 63% two years from now.
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Companies increasingly recognize that dedicated packaging strategies for ecommerce are becoming critical for business success, with importance projected to grow significantly over the next two years.
Growing Importance of Ecommerce Packaging Strategy
Key Findings
Explore the Real Benefits of Amazon SIPP
Packaging Design
for Ecommerce & the Amazon SIPP Program
70%
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Only 20% of respondents say they spend less than 8 hours.
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A full 30% of respondents dedicate 8 to 16 hours.
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50% of respondents said they allocate more than 16 hours, or two full workdays.
of companies are likely to recommend Amazon's SIPP program to colleagues.
86%
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Amazon's SIPP program lets selling partners ship in their own packaging without Amazon materials, reducing waste and improving unboxing. Partners can customize packaging with QR codes for brand engagement.
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This exclusive report examines how companies approach ecommerce packaging design strategies and their participation in Amazon's Ships in Product Packaging (SIPP) program.
Based on survey data from 109 qualified respondents across various industries, it explores packaging considerations, competitive advantages, customer experience impact, and the benefits of SIPP program participation.
How can packaging departments leverage consumers’ continued love affair with ecommerce?
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Uncover the latest tech insights
Foodservice operators need their investments in technology to pay off in various ways, from driving top-line sales to saving on food and labor costs via increased efficiency. Most often, they focus on the front-of-house and back-of-house as the areas of their business that get the greatest returns from upgraded technology, though some target their investments on digital-marketing solutions to elevate their brand reach outside the four walls.
NRN Intelligence surveyed more than 550 operators, spanning every style of service and every size of brand, for their investment strategies and priorities.
Targeting Tech Upgrades for Maximum Impact
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37%
Probably
34%
Definitely
Importance of Dedicated Ecommerce Packaging Strategy to Business Success in 2025
Real Applications
for Artificial Intelligence
2%
Probably Not / No