Pharma-Impact - May VTS

Amy West

Head of US Digital Health Strategy at Novo Nordisk

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As we all work together as one community to minimize the impact of COVID-19 on our society and business operations, we recognize the importance of continuing to share knowledge and innovative ideas to keep the Pharma Marketing industry on pace. We are proud to announce that Pharma IMPACT is going virtual in 2020. The goal is simple, to ensure that Pharma Marketing teams work together collaboratively- across the entire value chain- to strengthen the connections and fuel conversations that contribute to a thriving pharma marketing ecosystem. By virtually bringing together the entire marketing ecosystem- brand marketing, digital, analytics, data, innovation and digital- Pharma IMPACT showcases best practices for Pharma teams to deliver bigger wins for the customer and the business.

Virtual Conference

Amy West Head of US Digital Health Strategy at Novo Nordisk Leader of Novo Nordisk US digital health innovation strategy establishing the long-term enterprise digital health mission and strategy along with the company’s internal innovation incubator framework, working model and agile platform. She leads opportunity assessment, scouting and business development for tech-enabled innovative partnerships including start-ups, entrepreneurs and third-party accelerator/incubators to execute agile pilots and scalable solutions. Amy has over 20 years of strategic marketing and business development experience, including work in both the client and agency environments, across a broad range of disciplines including digital health commercial innovation, DTC, HCP/Professional and B2B omni-channel marketing, CRM and database management. She is a 2018 MM&M top 40 Healthcare Transformer. In 2013 she was awarded the PM 360 Trailblazer award winner in the Diabetes/Metabolic Disease category.

Is Non-Personal Promotion Now Personal? According to the recent ePharma Physician® survey, doctors who had no interactions with repsjumped from 24% in 2018 to 39% in 2019. The demand on non-personal promotion (NPP) hasinherently increased not only to fill information gaps but to deliver content based on specificinterests, online behavior, and prescribing habits. While most pharma companies rate their digitalmakeovers a work in progress, significant progress has been made in providing personalizedexperiences for healthcare professionals and our efforts to date will be shared.

May 13, 2020 | 9:30 am – 12:30 pm ET

The one event that brings together leaders across the entire pharma marketing ecosystem: insights, marketing & data analytics.

Deliver bigger marketing wins for the customer and the business.

Speakers Agenda Sponsors FAQs

The pharma marketing climate has changed. It’s time for your conference experience to evolve with it.

2020 Sponsors & Exhibitors

Deliver

Join us for a full-day digital event to hear proven case studies and best practices to enhance cross-enterprise collaboration resulting in new insights, deeper data correlations and overall transitioning from marketing ideas to market-winning strategies.

May 13, 2020 | 9:30 am – 12:30 pm ET

The one event that brings together leaders across the entire pharma marketing ecosystem: insights, marketing & data analytics.

Why Attend?

Explore

Unite

Connect

Your consumers are changing fast. Pharma IMPACT helps you stay ahead. In doing so, you’ll deliver more effective marketing strategies that deliver impact across your organization.

Deliver

This is not just a digital marketing event. This is not just an analytics event. This is not just an insights event. This is the ONLY event that explores the intersection of the holistic pharma marketing team.

Explore

The most successful marketing teams are the ones that come together early on – to anticipate consumer trends, align stakeholder shared vision, and leverage data and analytics to drive more personalized and innovative marketing approaches.

Unite

By virtually bringing together this unique combination of pharma executives, you’ll significantly enhance cross-enterprise collaboration – so that more insights can surface, deeper data correlations can be made, and you can fast-track marketing ideas into market-winning strategies.

Connect

Speakers

Meet THE Pharma Marketers Scheduled to Take the Stage

Digital Event Agenda

Opening Keynote

9:30 - 10:00am

Lunch Break

12:00pm

Get Involved! Have a Great Case Study or Business Solution to Share?

12:30pm

Delivering a True Digital Experience that Exceeds Customers' Needs

10:00am

Presented by: Lauren Mercaldi, Global Lead, Digital Content Strategy, CIGNA

Is Non-Personal Promotion Now Personal?

10:30am

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Presented by: Jason Bernstein, Director of Strategic Solutions, epocrates

Scanning the Horizon with Secondary Research

11:30am

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Presented by: Lindsey Clawson, Director, Knowledge Strategy, USP

Close of Event

12:30pm

Wednesday, May 13, 2020 Doors open at 9:30am ET | First session starts at 10:00am ET

Jim Mangione

Director, Emerging Technologies at Pfizer

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Jason Bernstein

Director of Strategic Solutions at Epocrates

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Michelle Blechman

Associate Director, Insights & Analytics at Astellas Pharma US, Inc.

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Milijana Drobnjak

Director, Account Marketing, Access Strategy & Communication at Novartis

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Agenda Sponsors

Amy West

Head of US Digital Health Strategy, Novo Nordisk

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Why Attend?

Scanning the Horizon with Secondary Research Using secondary research of varying degrees to help an organization stay current on daily news, emerging trends, significant global issues, and large-scale strategic disruptors. By piecing together different approaches, a small secondary research team can help provide both near- and long-term market awareness and responsiveness.

Chief Innovation Officer Keynote Fireside Chat: Provider Based Innovation in Digital • Understand how providers are changing the perception of being slow, bureaucratic, and not creative withpatients and partners • Explore how to work with the entrepreneurial community on new shared economic models• Analyze best practices in creative deal structuring and other new-age innovations in the provider space • Assess strategies for creating value through digital with different constituents • And more! Join this interactive discussion and understand how innovations in the provider space are enhancing digitalengagement across the board

Chief Innovation Officer Keynote Fireside Chat: Provider Based Innovation in Digital

1:00pm

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Presented by: Leonard Achan, RN, MA, ANP, Chief Innovation Officer, Hospital for Special Surgery

Astellas Case Study: Maximizing User Testing for Optimal and Accurate Results • Explore strategies for proper assessment of user testing • Understand the importance of involving providers in testing for more reliable results• Ensure the tech developed is both useful and usable for the user • Assess the importance for testing on platforms that mirror real life usage and how to best leverage those results

Jim Mangione Director, Emerging Technologies at Pfizer Jim Mangione is the Director of Emerging Technologies at Pfizer. His team is responsible for researching new startups and advanced technologies that have the highest potential impact on patient’s lives. These range from the latest wearables and IoT devices, to new digital channels to engage patients and providers using conversation, cognitive computing and mixed realities. Their team provides deep analysis on new technologies, curates and maintains a repository with thousands of startups and runs live, interactive events throughout the year. They also provide engineering capabilities to accelerate experimentation and launch pilots like virtual consults, next-generation IoT and even UAV drug delivery. Their focus is broad and includes medical adherence, reducing time to diagnosis and overlaying digital at every step of the patient journey. Jim has received many Innovation and Commercial Excellence awards throughout his career, which has centered around the pharmaceutical industry for over 20 years. He has an M. S. in Computer Science from Drexel University in Philadelphia.

Michelle Blechman Associate Director, Insights & Analytics at Astellas Pharma US, Inc. Michelle Blechman joined Astellas in 2011, where she has led insights teams for immunology, CV, anti-infectives, and urology – across both HCP and consumer. Previously she guided consumer brand strategy and insights for Humira and other Abbott (now AbbVie) brands. Prior to Abbott, she developed marketing strategy and communications in a variety of industries – including e-commerce, financial services, telecommunications, energy, travel, and CPG.

Physicians’ Weigh In: The Future of Medtech & Pharma HCP Engagement

11:00am

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Presented by: Michael Joachim, SVP Commercial Development – Americas, Sermo

Contact: Aimee.Croke@informa.com to find out more details on how to participate.

Get Involved! Have a Great Case Study or Business Solution to Share?

12:30pm

Contact: Aimee.Croke@informa.com to find out more details on how to participate.

Physicians’ Weigh In: The Future of Medtech & Pharma HCP Engagement Sermo crowdsourced questions for HCPs directly from healthcare industry constituents to better understand how COVID-19 will impact the future of medtech and pharma HCP engagement. Thousands of international physicians have weighed in – join us to learn how you can inform and optimize your strategy in these changing times.

Michael Joachim

SVP Commercial Development – Americas

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Michael Joachim SVP Commercial Development – Americas Michael Joachim is the Senior Vice President of Commercial Development, Americas at Sermo. Michael joined Sermo in 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. Michael brings a unique aptitude for client solutions through his willingness to question legacy business models and apply new approaches to address business needs. Before joining Sermo, Michael spent the last six years working to advance the adoption of data-driven media solutions within the life sciences and health and wellness industries where his last role was Senior Vice President of Strategic Growth & Innovation at Medicx Media. During his tenure, Michael led a team of client partners to drive the approach across global manufacturers, biotech and specialty pharma. The foundation of Michael’s experience, and passion for creative problem solving, stemmed from his 13-year experience within the agency business working at WPP, Publicis and IPG as the Principle on blue-chip clients.

Presented by: Ritesh Patel, Chief Digital Officer, Ogivly