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Amy West
Head of US Digital Health Strategy at Novo Nordisk
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Virtually visit up to 10 Technology Pavilions manned by more than 100 technology exhibitors.
Make virtual connections that’ll maximize your experiences and conversations on site when you attend the live conference in August.
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In addition to our keynote and four panel conversations:
Wrapup and Expo Hall
4:30 – 5:00 PM
Business Continuity Planning for the Next Unprecedented Shock
3:45 – 4:30 PM
View Abstract
Expo Hall
3:15 – 3:45 PM
Presented by: Leo Taddeo, CISO, Cyxtera
New Strategies for Ensuring Security in Today’s Data Center
2:30 – 3:15 PM
View Abstract
Expo Hall
2:00 – 2:30 PM
Presented by: Amnon Drori, CEO, Octopai; Brent Bensten, CTO, QTS Realty Trust
Using Automation to Cut Capex and Opex Costs in the Data Center
1:15 – 2:00 PM
View Abstract
Expo Hall
12:45 – 1:15 PM
Presented by: Andrea Munoz, CyrusOne’s VP of operations and customer success; Fred Dickerman, a senior VP at the Uptime Institute; Bob Laliberte, a senior analyst at Enterprise Strategy Group
Data Center Management and the Essential Workforce
12:00 – 12:45 PM
View Abstract
Expo Hall
11:30 – 12:00 PM
Keynote: “State of the Data Center Industry Report” (pre-recorded)
11:00 – 11:30 AM
View Abstract
Presented by: Bill Kleyman, EVP of Digital Solutions, Switch; Brian Gilooly, Content Director, Data Center World and AFCOM
Doors Open, Browse Expo Hall
10:30 – 11:00 AM
Digital Event Agenda
As we all work together as one community to minimize the impact of COVID-19 on our society and business operations, we recognize the importance of continuing to share knowledge and innovative ideas to keep the Pharma Marketing industry on pace.
We are proud to announce that Pharma IMPACT is going virtual in 2020.
The goal is simple, to ensure that Pharma Marketing teams work together collaboratively- across the entire value chain- to strengthen the connections and fuel conversations that contribute to a thriving pharma marketing ecosystem. By virtually bringing together the entire marketing ecosystem- brand marketing, digital, analytics, data, innovation and digital- Pharma IMPACT showcases best practices for Pharma teams to deliver bigger wins for the customer and the business.
May 20, 2020 – 11:00 am to 5:00 pm ET
Business Continuity Best Practices
Virtual Conference
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Business Continuity Best Practices
May 20, 2020 – 11:00 am to 5:00 pm ET
Amy West
Head of US Digital Health Strategy at Novo Nordisk
Leader of Novo Nordisk US digital health innovation strategy establishing the long-term enterprise digital health mission and strategy along with the company’s internal innovation incubator framework, working model and agile platform. She leads opportunity assessment, scouting and business development for tech-enabled innovative partnerships including start-ups, entrepreneurs and third-party accelerator/incubators to execute agile pilots and scalable solutions.
Amy has over 20 years of strategic marketing and business development experience, including work in both the client and agency environments, across a broad range of disciplines including digital health commercial innovation, DTC, HCP/Professional and B2B omni-channel marketing, CRM and database management.
She is a 2018 MM&M top 40 Healthcare Transformer. In 2013 she was awarded the PM 360 Trailblazer award winner in the Diabetes/Metabolic Disease category.
Is Non-Personal Promotion Now Personal?
According to the recent ePharma Physician® survey, doctors who had no interactions with repsjumped from 24% in 2018 to 39% in 2019. The demand on non-personal promotion (NPP) hasinherently increased not only to fill information gaps but to deliver content based on specificinterests, online behavior, and prescribing habits. While most pharma companies rate their digitalmakeovers a work in progress, significant progress has been made in providing personalizedexperiences for healthcare professionals and our efforts to date will be shared.
Using Automation to Cut Capex and Opex Costs in the Data Center
Many data center operators are using the current situation to consider new automation technologies for monitoring, maintaining, and optimizing data center performance. From advanced DCIM to asset management to facilities monitoring, new areas are emerging for automation to take the pressure off of the strained workforce as businesses demand all of their departments do more with less. Our panel of experts will discuss how this is enabling data center operators to reduce costs in purchasing, servicing, and operating equipment and services, thereby reducing both capital and operating expenditures. Discover ways you can automate areas of your own data center to meet the seemingly impossible demands of the business to reduce costs.
New Strategies for Ensuring Security in Today’s Data Center
As the need grows to readjust your workforce to accommodate local and company guidelines and to reduce costs, long-standing security protocols and best practices often no longer meet this changing landscape. That’s opening up more risk for intrusions into your data center. Our panel of experts will discuss ways to not only revise cyber and physical security protocols in this new environment, but also how to communicate them and train your workforce. In addition, we’ll discuss how to implement smarter security technologies that better anticipate attacks.
Business Continuity Planning for the Next Unprecedented Shock
Let’s face it – few, if any, companies were truly prepared for the kind of impact the coronavirus had on disaster preparedness and business continuity planning. With this wake up call, data center managers are rethinking policies and processes in a manner that previously had been unthinkable. Our panel of experts will share the best practices they’ve been considering – and implementing – over the past few months, and will discuss with the audience the challenges in implementing them as well as the successes they’ve learned.
Bill Kleyman, EVP of Digital Solutions, Switch
Bill Kleyman brings more than 15 years of experience to his role as Executive Vice President of Digital Solutions at Switch. Using the latest innovations, such as AI, machine learning, data center design, DevOps, cloud and advanced technologies, Mr. Kleyman delivers solutions to customers that help them achieve their business goals and remain competitive in their market. An active member in the technology industry, he was ranked #16 globally in the Onalytica study that reviewed the top 100 most influential individuals in the cloud landscape; and #4 in another Onalytica study that reviewed the industry's top Data Security Experts.
Mr. Kleyman enjoys writing, blogging and educating colleagues about everything related to technology. His published and referenced work can be found on WindowsITPro, Data Center Knowledge, InformationWeek, NetworkComputing, AFCOM, TechTarget, DarkReading, Forbes, CBS Interactive, Slashdot and more.
Brian Gillooly, Content director for Data Center World and AFCOM
Brian Gillooly is content director for Data Center World and AFCOM, and has spent the past 30 years establishing a trusted and significant presence in the business technology community. One of IT media’s most recognized personalities, Brian built valuable relationships with the most influential practitioners in the technology industry and counts among his closest contacts CIOs, CISOs, data center professionals, and tech entrepreneurs from Fortune 50 companies to small businesses.
Previously, as the vice president and editor-in-chief of content and strategy for InformationWeek and UBM Tech events, Brian was responsible for developing a vision that provided both the audience and the client with clarity and insight into the most challenging business technology issues.
Prior to that, as editor-in-chief of Optimize and editor of InformationWeek, Brian not only engaged the people who helped shape the direction of business technology – notables like Jack Welch, Rob Carter, Malcolm Gladwell, and Michael Dell – but also shared trusted opinions and ideas through his CIO Nation blog and weekly columns, as well as hands-on insight through presentations at numerous live events and one-on-one meetings.
In his career in event content generation, moderating, and presenting, Brian has developed a unique rapport with his audiences by eschewing the staid, lecture-style presentation and establishing a comfortable, often fun -- but always informative -- approach.
May 13, 2020 | 9:30 am – 12:30 pm ET
The one event that brings together leaders across the entire pharma marketing ecosystem: insights, marketing & data analytics.
Deliver bigger marketing wins for the customer and the business.
Register Free
Speakers Agenda Sponsors FAQs
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The pharma marketing climate has changed. It’s time for your conference experience to evolve with it.
2020 Sponsors & Exhibitors
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Join us for a full-day digital event to hear proven case studies and best practices to enhance cross-enterprise collaboration resulting in new insights, deeper data correlations and overall transitioning from marketing ideas to market-winning strategies.
May 13, 2020 | 9:30 am – 12:30 pm ET
The one event that brings together leaders across the entire pharma marketing ecosystem: insights, marketing & data analytics.
Register Free
Why Attend?
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Your consumers are changing fast. Pharma IMPACT helps you stay ahead. In doing so, you’ll deliver more effective marketing strategies that deliver impact across your organization.
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This is not just a digital marketing event. This is not just an analytics event. This is not just an insights event. This is the ONLY event that explores the intersection of the holistic pharma marketing team.
Explore
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The most successful marketing teams are the ones that come together early on – to anticipate consumer trends, align stakeholder shared vision, and leverage data and analytics to drive more personalized and innovative marketing approaches.
Unite
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By virtually bringing together this unique combination of pharma executives, you’ll significantly enhance cross-enterprise collaboration – so that more insights can surface, deeper data correlations can be made, and you can fast-track marketing ideas into market-winning strategies.
Connect
Speakers
Meet THE Pharma Marketers Scheduled to Take the Stage
Digital Event Agenda
Opening Keynote
9:30 - 10:00am
Lunch Break
12:00pm
Get Involved! Have a Great Case Study or Business Solution to Share?
12:30pm
Delivering a True Digital Experience that Exceeds Customers' Needs
10:00am
Presented by: Lauren Mercaldi, Global Lead, Digital Content Strategy, CIGNA
Is Non-Personal Promotion Now Personal?
10:30am
View Abstract
Presented by: Jason Bernstein, Director of Strategic Solutions, epocrates
Scanning the Horizon with Secondary Research
11:30am
View Abstract
Presented by: Lindsey Clawson, Director, Knowledge Strategy, USP
Close of Event
12:30pm
Wednesday, May 13, 2020
Doors open at 9:30am ET | First session starts at 10:00am ET
Jim Mangione
Director, Emerging Technologies at Pfizer
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Jason Bernstein
Director of Strategic Solutions at Epocrates
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Michelle Blechman
Associate Director, Insights & Analytics at Astellas Pharma US, Inc.
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Milijana Drobnjak
Director, Account Marketing, Access Strategy & Communication at Novartis
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Agenda Sponsors
Amy West
Head of US Digital Health Strategy, Novo Nordisk
View Bio
Amy West
Head of US Digital Health Strategy, Novo Nordisk
View Bio
Amy West
Head of US Digital Health Strategy, Novo Nordisk
View Bio
Amy West
Head of US Digital Health Strategy, Novo Nordisk
View Bio
Amy West
Head of US Digital Health Strategy, Novo Nordisk
View Bio
Register Free
Amy West
Head of US Digital Health Strategy, Novo Nordisk
View Bio
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Why Attend?
Scanning the Horizon with Secondary Research
Using secondary research of varying degrees to help an organization stay current on daily news, emerging trends, significant global issues, and large-scale strategic disruptors. By piecing together different approaches, a small secondary research team can help provide both near- and long-term market awareness and responsiveness.
Chief Innovation Officer Keynote Fireside Chat: Provider Based Innovation in Digital
• Understand how providers are changing the perception of being slow, bureaucratic, and not creative withpatients and partners
• Explore how to work with the entrepreneurial community on new shared economic models• Analyze best practices in creative deal structuring and other new-age innovations in the provider space
• Assess strategies for creating value through digital with different constituents
• And more! Join this interactive discussion and understand how innovations in the provider space are enhancing digitalengagement across the board
Chief Innovation Officer Keynote Fireside Chat: Provider Based Innovation in Digital
1:00pm
View Abstract
Presented by: Leonard Achan, RN, MA, ANP, Chief Innovation Officer, Hospital for Special Surgery
Astellas Case Study: Maximizing User Testing for Optimal and Accurate Results
• Explore strategies for proper assessment of user testing
• Understand the importance of involving providers in testing for more reliable results• Ensure the tech developed is both useful and usable for the user
• Assess the importance for testing on platforms that mirror real life usage and how to best leverage those results
Jim Mangione
Director, Emerging Technologies at Pfizer
Jim Mangione is the Director of Emerging Technologies at Pfizer. His team is responsible for researching new startups and advanced technologies that have the highest potential impact on patient’s lives. These range from the latest wearables and IoT devices, to new digital channels to engage patients and providers using conversation, cognitive computing and mixed realities.
Their team provides deep analysis on new technologies, curates and maintains a repository with thousands of startups and runs live, interactive events throughout the year. They also provide engineering capabilities to accelerate experimentation and launch pilots like virtual consults, next-generation IoT and even UAV drug delivery. Their focus is broad and includes medical adherence, reducing time to diagnosis and overlaying digital at every step of the patient journey.
Jim has received many Innovation and Commercial Excellence awards throughout his career, which has centered around the pharmaceutical industry for over 20 years. He has an M. S. in Computer Science from Drexel University in Philadelphia.
Michelle Blechman
Associate Director, Insights & Analytics at Astellas Pharma US, Inc.
Michelle Blechman joined Astellas in 2011, where she has led insights teams for immunology, CV, anti-infectives, and urology – across both HCP and consumer. Previously she guided consumer brand strategy and insights for Humira and other Abbott (now AbbVie) brands. Prior to Abbott, she developed marketing strategy and communications in a variety of industries – including e-commerce, financial services, telecommunications, energy, travel, and CPG.
Physicians’ Weigh In: The Future of Medtech & Pharma HCP Engagement
11:00am
View Abstract
Presented by: Michael Joachim, SVP Commercial Development – Americas, Sermo
Contact: Aimee.Croke@informa.com to find out more details on how to participate.
Get Involved! Have a Great Case Study or Business Solution to Share?
12:30pm
Contact: Aimee.Croke@informa.com to find out more details on how to participate.
Physicians’ Weigh In: The Future of Medtech & Pharma HCP Engagement
Sermo crowdsourced questions for HCPs directly from healthcare industry constituents to better understand how COVID-19 will impact the future of medtech and pharma HCP engagement. Thousands of international physicians have weighed in – join us to learn how you can inform and optimize your strategy in these changing times.
Michael Joachim
SVP Commercial Development – Americas
View Bio
Michael Joachim
SVP Commercial Development – Americas
Michael Joachim is the Senior Vice President of Commercial Development, Americas at Sermo. Michael joined Sermo in 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. Michael brings a unique aptitude for client solutions through his willingness to question legacy business models and apply new approaches to address business needs.
Before joining Sermo, Michael spent the last six years working to advance the adoption of data-driven media solutions within the life sciences and health and wellness industries where his last role was Senior Vice President of Strategic Growth & Innovation at Medicx Media. During his tenure, Michael led a team of client partners to drive the approach across global manufacturers, biotech and specialty pharma.
The foundation of Michael’s experience, and passion for creative problem solving, stemmed from his 13-year experience within the agency business working at WPP, Publicis and IPG as the Principle on blue-chip clients.
Presented by: Ritesh Patel, Chief Digital Officer, Ogivly