Restaurant operators’ ability to calculate the ROI of their ordering channels is complicated by difficulty unifying diverse tech tools, data sources, and apps or solutions designed for one specific slice of an organization’s larger strategy. Getting different pieces of a tech stack to integrate and interoperate can often be more difficult than picking the solutions that best fit any one location or brand.
Nation’s Restaurant News polled nearly 250 decision makers on how they’re navigating the challenges that come with implementing a holistic digital-ordering strategy.
A Tangled Web of Technology
The State of
Digital Ordering
An NRN study of nearly 250 foodservice operators
Which setup for your technology stack is best for your location or organization?
February 2025
Get Your Free Report
50%
Buying comprehensive, end-to-end solutions
Four in five operators agree that their ideal IT setup connects and integrates digital solutions from specialized technology partners.
A third of respondents rate their firm’s client facing technology very positively (top-two box). Next Generation advisors are slightly more positive about their client facing technology are Established advisors.
Learn the Latest Insights
Cut Through the Confusion
PAR Technology Corporation’s resilient platform and comprehensive portfolio of software, hardware and professional services help passionate restaurant brands work smarter and build lasting guest relationships that drive ROI.
Get Your Free Copy
About PAR
Visit PAR
Sponsored by:
Report
Most menu makers offer at least one digital platform customers may use to place an order — and which a restaurant can use to gather crucial data about who their guests are, how and when they order, and what they might demand next. Across industry segments, operators broadly agree that more digital touchpoints could accelerate their strategies. To accomplish this, they are interested in various technology categories, from self-service hardware like kiosks in the dining room, to off-premises channels like delivery, to emerging tools like voice AI at points of sale.
Expansion of Ordering Capabilities is Within Reach
Key Findings
Nearly 1 in 5
19%
Building our own solutions in-house
31%
Buying more point solutions from many tech partners
Digitize the Dining Out Experience
operators who have not already made such investments are intrigued by technologies like self-order kiosks, AI-enabled phone answering, or branded mobile apps.
Accelerating the
Digital Dining Experience
81%
Form Goes Here
© 2023 Informa USA, Inc., All Rights Reserved | Privacy Policy | Terms of Service
