Market
leader report
How restaurant leaders use data to drive strategy
January 2025
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Analyzing the thousands of bytes of data restaurants collect is difficult enough. But industry leaders said what makes that task even harder is finding the right people with the right skills to sift through the noise to make a foodservice location more data-driven.
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Restaurant leaders must plan for complex and competing challenges, including rising labor and food costs, capturing consumers’ attention, and adjusting menu offerings and prices to fit with changing conditions. Better strategies are at hand, but they begin with better data — and better methods for collecting that information and for synthesizing it into insights operators can act upon.
Nation’s Restaurant News surveyed more than 430 people from across the foodservice industry to learn what data sets they measure and how they manage as a result.
How Operators Form Better Strategies
Insights Report
said they lack skilled analysts or system managers who could optimize their data strategies.
More than one in three operators (35%)
PAR Technology provides restaurant brands with a unified suite of solutions spanning POS, payments, loyalty, and operations management. With software, hardware, and professional services, PAR helps restaurants enhance efficiency and foster meaningful guest connections.
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Placer.ai is the most advanced location analytics platform describing physical locations, the people and businesses that interact with them, and the markets they inhabit.
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6% No
21%
Probably Not
18%
Possibly
30%
Definitely
25%
Probably
Does your organization optimize the customer data it collects?
Nearly three in four operators are somewhat confident they’re putting their data to good use, including 30% who say they “definitely” optimize it.
73%
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